A message from the CEO:
I often get asked the question, “How did you come up with the name RedSteel?” The name origin dates back to 1934 when my Grandfather started a steel trading company in Switzerland. When my mother sold her share of the company in 1990, she invested in her first property. Slowly and conservatively, she grew the company over the years.
In 2012, I took over as CEO of the company and decided that the company needed a brand. Our family chose RedSteel to honor my grandfather’s company and our family heritage in Switzerland. In fact, if you look at our logo, you can see the abstract building resembles the Swiss Flag. Also, we liked that many of the properties of steel are also values that our family holds true, such as its strength, flexibility, and durability.